How to show to investors that you got it

Traction is crucial for gaining investor confidence. Traction Master is designed to help startups
highlight their key metrics and achievements, from revenue growth to user engagement.

Learn more

Traction

The ultimate startup dilemma

You need funds to get it, but investors want to see it before they’ll give you money. What should a founder do in this situation?

Why traction is important

You need to demonstrate some sort of traction to investors to get funding. The more traction you have, the more investable you are. Traction helps investors understand how fast you’re growing, how the funding they provide will be used and how they could eventually gain from the investment.

Run demand testing

Investors want evidence that there’s a demand for your product. Can you show that people want to pay for your product?

KPIs Investors Look At

Investors focus on key metrics to gauge a startup's potential. These include Monthly Recurring Revenue (MRR), Year-over-Year (YoY) growth, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), churn rate, market share, Total Addressable Market (TAM), burn rate, gross margin, EBITDA, product development milestones, user engagement, lead conversion rate, and customer retention rate.

How It Works?

Startup Analysis

Our experts will conduct a thorough analysis of your startup, evaluating key metrics like revenue growth, customer acquisition, market potential, and financial health.

Traction Support

We work with you to enhance your startup’s traction by providing strategic guidance.

Investment Readiness Report

Receive a comprehensive report detailing your startup’s investment readiness, including strengths, areas for improvement, and actionable steps.

Onboarding to Venture387

Once ready, your startup is onboarded to Venture387, where you can access a network of investors and co-investors, enhancing your chances of securing funding.